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title: Services
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Beacon Content & Marketing

# Marketing Support Built for Growing Brands

- Clear strategy, thoughtful content, and hands-on execution for small businesses, boutique brands, and nonprofits that want marketing support without the weight of a full in-house team.

Book a Meeting

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# Services

Ongoing marketing retainer tiers or ad-hoc create your own plan. Pick what works best for you.

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Basic Content Retainer

Foundational retention & organic presence for emerging brands.

**CONTENT STRATEGY & SEO**

- Rolling 30-day editorial & promo calendar
- Keyword target mapping for all assets
- 1 SEO blog article / month (750-1,000 words), formatted and scheduled directly in CMS

**EMAIL MARKETING & NEWSLETTERS**

- 2 email sends / month (editorial newsletters or promo campaigns)
- Copywriting, layout curation & ESP staging
- Basic audience segmentation & scheduling

**ORGANIC SOCIAL MEDIA**

- 2 static posts / week (8/month) across up to 2 connected channels
- Asset curation from client library + copy
- Native & third-party scheduler staging

**SITE OPTIMIZATIONS & REPORTING**

- 1 core page copy refresh / quarter
- Monthly written performance scorecard

Pro Content Retainer

Complete search capture, lifecycle CRM, and weekly audience growth.

**SEO & CONTENT STRATEGY**

- Rolling 60-day strategic roadmap
- Topical authority & keyword gap research
- 2 SEO blog articles / month (800-1,200 words) scheduled in  
  Shopify/WordPress

**EMAIL MARKETING & CRM RETENTION**

- 4 email sends / month (e.g., 2 recurring newsletters + 2 lifecycle promotions)
- Copywriting, modular design & ESP staging
- CRM segmentation rules & list health monitoring

**SOCIAL MEDIA & VIDEO SCRIPTING**

- 3 static posts / week (12/month) across up to 2 connected channels
- Up to 1 video script/brief / week (Reels/TikTok concepts, hooks, audio notes)
- Batch scheduling & platform management

**WEBSITE COPY & PERFORMANCE REVIEW**

- 1 page copy overhaul / month (up to 800 words; Home,
- About, Landing Page)
- Comprehensive monthly analytics report
- **1 monthly 45-min strategy review call**

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## Make Your Own Content Package

### Social Media Community Care

Inbound DM & comment response up to 1 hr/day (M–F), customer inquiry escalation. Monthly retainer add-on.

### Website Page Copywriting

SEO-optimized copy for 1 core page (Homepage, About, BrandStory, Landing Page; up to 800 words) + metadata.

### In-Store / Local Event Copy Suite

Complete copy suite: 1 dedicated promo email + 2 event social captions + digital event flyer text.

### Customer Review Generation Engine

Strategy & copywriting for automated post-purchase review request email + reminder sequence + social UGC prompts.

### Extra Email Campaign / Newsletter

Copywriting, layout assembly, subject line A/B test options, and product curation in ESP (beyond cap).

### Digital Graphic Asset Batch

Batch of 3 static graphic assets using client photography(homepage banners, collection headers, or promo tiles).

### Additional Video Script & Creative Brief

1 standalone short-form script (Reels/TikTok/Shorts, up to 60s) with hook, on-screen text & audio recommendations.

### Paid Ad Creative & Copy Set

2 primary copy angles, 3 headline variations, and 3 static creative design directions (Meta/Pinterest feeds & stories).

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# Book a Meeting with Me

I would love to meet with you and help you find a content package that works best for you!

 

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